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Yes, But How Many of Them Were About an Empty Chair?

Yes, But How Many of Them Were About an Empty Chair?

In a challenge to the Democratic National Convention, the communications operation for the Republican National Convention is out with some impressive numbers about the social media success of their own convention:

Wow, that sure is a lot of tweets.

But here’s my question – and, really, my question when using these kinds of stats: how many of them were about an empty chair, and how many of them were favorable to your candidate?

I’m actually half-joking to make a point (although I’m actually fairly certain that a good portion of the Twitter pie chart was about a chair). Of course people will be talking about Mitt Romney and Paul Ryan. They’re the GOP ticket. Running for president and vice president is a big deal. People are going to talk about them.

The fundamental question is not the number of tweets, but what those tweets saying.

And brownie points, after that, about how activity from the GOP Convention actually influenced the discussion and how people are talking about the issues.

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